The Trend and Future of Natural Beauty

Organic skin care labels

You’ve definitely heard of it and are probably using a product which claims to contain non-natural ingredients right now. This market has expanded so much over the last few years, it can be hard to see the wood for the trees when you’re looking for your next natural skin care product. Like any trend – there will be peaks and troughs, so here’s what to look out for in the future.

A lot of natural, organic products are developed by smaller companies. The reason? Big companies make more products and non-natural products are a lot easier to make en masse. So smaller companies tend to be the ones who are producing the best quality natural products. However, these companies don’t make nearly as much money as the big name brands, and often can’t afford to stock mainstream shops. You’ll likely find more natural ingredients in smaller, non-chain shops which is good for them, not so good for us. These shops are more uncommon and people are more likely to buy something nearer and more convenient for them.


However, because there is now a fair bit of money to be made in natural beauty, more people are jumping on the bandwagon. You may think of this as good at first, until you realise that these companies are passing off their products as natural but they actually have more synthetic ingredients in than they did before! Natural beauty experts recommend that you get to know what are good ingredients and what are bad ingredients. That way you can check the label on anything before you buy it, and you know what to look out for.

While the natural beauty trend has inspired a lot of businesses, this exposure is proving great for the companies that actually promote natural beauty, examples of the trendy ones like May Lindstrom, Karen Murrell or Indie Lee you might have heard of. When it was first introduced, natural beauty was not ‘on trend’ and so no one was buying it. Nowadays everyone wants to experience organic ingredients, and this is helping the little guy. But remember to make sure that what you’re buying is the real deal.


The natural beauty industry looks set to grow even further as people become more and more aware of what they’re putting in and on their bodies. With the rise in popularity of social media, it is easier than ever to find information out from your favourite brands, and to discover new ones. It also makes people more aware of life around them and how natural beauty isn’t only beneficial to us, but to the environment we live in. Synthetic ingredients often harm the planet while they’re being made. Because manufacturers have to use power to process them and they can damage the atmosphere as some ingredients can be toxic in their raw form. Natural beauty will hopefully become not just the way forward, but they only way as more people realise that they need to start looking after themselves, and our planet, better.

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